Developed for Bloomberg Media Studios and the Abu Dhabi Department of Economic Development, The Abu Dhabi Advantage is a four-part video podcast series exploring the people, sectors and ideas shaping Abu Dhabi’s economic future. I worked on the creative development of the series, researching themes and conversation areas, shaping the editorial approach and casting host Rana Nawas to lead discussions with senior government and business figures. The series formed part of a wider Bloomberg Media campaign positioning Abu Dhabi as a global hub for investment, innovation and business growth.